Ukraine’s promotion abroad to cost about UAH 35 mln by year-end – Information Policy Ministry

Ukraine’s promotion abroad to cost about UAH 35 mln by year-end – Information Policy Ministry

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Ukrinform
The Information Policy Ministry of Ukraine expects that expenses for media promotion of Ukraine by the end of 2018 will amount about UAH 35 million.

State Secretary of Ukraine’s Information Policy Ministry Artem Bidenko said this at a press conference, an Ukrinform correspondent reported.

"In general, we hope that by the end of the year we will reach a figure of about UAH 35 million spent on Ukraine’s promotion abroad through media outlets. It definitely refers to media money, media spending, but not on the brand or its creation, as people are trying to find out. The brand costs UAH 0.00," Bidenko said.

He added that the popularization of Ukraine on EuroNews TV Channel under the agreement cost UAH 3 million.

"A tender, which is at completion stage, on other waves of popularization is worth UAH 26 million. We cannot predict the result after tender action," Bidenko added.

According to him, all costs can be found on ProZorro portal.

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