This is evidenced by the results of the sociological poll, which was conducted by the GfK Ukraine company at the commission of the Institute of World Policy, UA: Pershy reports.
Director of the Institute of World Policy (IWP) Olena Hetmanchuk noted that visiting Ukraine to attend the Eurovision significantly changed the foreign guests’ perception of the country. In particular, the Eurovision attracted more supporters of Ukraine’s future membership in the European Union: 64% of the EU citizens noted that now they want to see Ukraine as a part of the European family even more.
"Quite unexpectedly, more than half of the respondents (54%) said that Ukraine would become a member of the EU in the next five years. It is interesting that both representatives of the EU countries (53%) and those, who do not belong to the EU countries, share the same view," First Deputy Director of the IWP Serhiy Solodkyy noted.
A fifth of respondents (19%) believe that Ukraine will enter the European family in the next decade, while only 6% said that would happen in next 20 years. Only 1% of respondents do not see Ukraine in the EU although almost 20% are undecided. The Eurovision Song Contest did not affect in any way the opinion of every fourth respondent (24%). Only 1% of guests from the European Union said that they did not want or slightly preferred to see Ukraine in the EU after visiting the country.
"The task of the Eurovision organizing team was not only to hold a world-class show, but also to change Ukraine's image in the world. It was important for us to present Ukraine as a reliable and equal partner, a country with the European values and landmarks, an integral part of Europe. I am happy we managed to cope with that task, and the poll results confirm this," Executive Producer of the Eurovision Song Contest 2017 Pavlo Hrytsak said.
The poll among the foreign guests of the Eurovision 2017 was conducted by the GfK Ukraine company on May 9-13, 2017. The method of computer-assisted personal interviewing was used to find out the opinions of a total of 1,060 respondents aged 18 and over, who were not citizens of Ukraine. Respondents were randomly selected in Kyiv, particularly, in the places, where the target audience was most concentrated.
The poll results are available on the website of the Institute of World Policy.