Natalia Mykolska: Annual rating ranked Ukraine among best performing nation brands

Natalia Mykolska: Annual rating ranked Ukraine among best performing nation brands

Ukraine was ranked fourth among best-performing nation brands in the Nation Brands 2016 report published by Brand Finance.

Deputy Minister of Economic Development and Trade  – Ukraine’s Trade Representative Natalia Mykolska informed this.

“Ukraine for the first time in such a long time has showed growth (+ 27%) and even was ranked among four leading countries in the nation brand rating Nation Brands 2016 Annual Report. This is our common work and the work of each in particular,” Mykolska said.

According to the report, among 2016 fastest growing nation brand are Luxembourg (+ 43%), Pakistan (38%) and the Czech Republic (+ 27%).

In 2014, Ukraine was ranked 53rd in the nation brand rating, and its national brand was estimated at $ 80 billion. Then, there was a significant drop by 45%.

Nation Brand Rating is annually compiled by Brand Finance, a UK-based independent brand valuation consultancy


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